Family Friendly Oakland
  • Home
  • About
    • Infographics
    • Resources
    • Play Oakland >
      • Play Oakland Photos
      • Play Oakland Partners
    • Safe Streets
    • Gallery
  • Blog
  • Map
  • Contact Us

Neighborhood-friendly Leasing

5/4/2018

2 Comments

 
It’s hard to walk around in Oakland without noticing another new apartment building under construction. Before long, leasing offices will open and we will have thousands of new neighbors. How well will these new folks integrate into the fabric of existing communities? Will they shop in local stores? Join neighborhood cleanups? Do they plan on sticking around, or moving out to the suburbs when they need more space? What expectations do they have for the neighborhood?
Picture
Marketing and leasing professionals play an influential role in deciding how buildings and neighborhoods are presented to newcomers. Through their slick brochures, well-appointed leasing offices, and apartment websites, these professionals curate first impressions for prospective tenants.
But take a look at the websites of the newest developments in town and you’ll notice there’s a problem. Marketing specialists and “Community Managers” are brought in to coordinate the lease-up, branding and marketing for the building, but their strategies illustrate a lack of connectivity and sensitivity to the surrounding area.  And it shows.
Fortunately, with a few adjustments, leasing activities can contribute to building a more cohesive neighborhood. If you are a marketing professional, leasing agent, or Community Manager, follow this guide to help bridge the divide between upscale leasing offices and local neighborhoods.

Read More
2 Comments

    Archives

    November 2018
    May 2018
    August 2017
    May 2017
    April 2017
    March 2017
    January 2017
    December 2016
    November 2016
    September 2016
    August 2016
    February 2016
    January 2016
    December 2015

    Categories

    All
    Map
    Mosaic Trash Cans
    Parents Too
    Play Everywhere
    Play Oakland

      Keep up with us

    Subscribe
Website by Karla Tapia at Hack the Hood Bootcamp
  • Home
  • About
    • Infographics
    • Resources
    • Play Oakland >
      • Play Oakland Photos
      • Play Oakland Partners
    • Safe Streets
    • Gallery
  • Blog
  • Map
  • Contact Us